For emerging CPG brands, navigating the complexities of trade spend is essential for driving retail velocity and achieving profitability. However, with so many factors to consider, it can be challenging to determine the most effective approach. Hotpot Queen and industry experts offer advice to help CPG founders define their financial strategy and invest to drive velocity.
Download the free ebook to learn:
The complexity of profitability
How to define your strategy
Bootstrapping pros and cons
Where to invest to drive velocity
Planning your cost structure from the start
Profitability timelines and expectations
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