For emerging CPG brands, breaking into retail is a crucial step, but it comes with challenges. Success means not only getting on shelves but also maintaining velocity and strong retailer relationships. Whether targeting national chains or regional markets, a solid retail strategy is key to long-term growth.
Download the free ebook to learn:
Understanding retailer needs
Differentiating your product
Managing distribution costs
Optimizing trade promotions
Monitoring sales data
Leveraging an omni-channel strategy
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