Free Download: What Successful CPG Brands Do Before a Major Trade Show

A major industry trade show can be one of the biggest investments a food or beverage brand makes all year. Thousands of brands are competing for attention at the same time, while buyers, media, and investors are moving quickly and planning ahead. After nearly 30 years covering this industry and attending trade shows across the country, one thing is clear. The brands that get more out of these events do not wait until the show begins to tell their story.

This free guide covers how to:

  • Build awareness ahead of a major trade show instead of competing for attention once it starts

  • Package your news so it is easy for media, buyers, and investors to prioritize

  • Arrive at the show with clear messaging that supports stronger booth traffic and conversations

It is designed to help brands avoid getting lost in the noise and make their trade show investment work harder from the start.

Download the Trade Show Guide

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