Hear from Amplify's chief commercial officer Kyle Banahan about how the group's structure has changed and why this move is helping them better execute against parent company Hershey’s larger strategic goals in the snack category. Explore Banahan’s take on identifying and fulfilling use occasions, learn how consumption patterns are shifting and how Amplify is responding, and hear the advice he has for emerging brands as they work to ramp up sales.
In CPG, community and core values are both key to building a brand that resonates with shoppers. But how does a company take these elements and carry them over to a whole new line of business? Last week apparel brand Pangaia announced that it would do just that, moving from tracksuits to healthy snacks with the launch of its Super Super Bar.
Over the past several years, “plant-based” has sprouted into quite the buzzy term. But just how exactly has the category evolved, and how has this growth impacted consumer behavior? Hear from Rip Esselstyn, the founder and CEO of PlantStrong and creator of the Engine Two Diet, on where he sees the category heading and what concerns him, how consumer behavior has impacted brands’ innovation plans, and how to draw attention to your product in a crowded category.
Take a deep dive into the process of going public with Russell Diez-Canseco, the CEO and president of Vital Farms. Learn how to determine if an IPO is right for your brand, why access to growth capital shouldn't be a main focus, and how the idea of "conscious capitalism" ensures sustainability across the business.