Building a product with better ingredients is one thing. Building a successful business around it means balancing taste, cost, formulation, manufacturing, marketing, retail growth, and repeat purchase.
In this Nombase webinar, Tom First, founder of Culture Pop, and Heather Wood, SVP of Marketing at Goodles, share how their brands turned better-for-you products into businesses built for sustainable growth. They discuss the decisions behind their formulations, packaging, channel strategies, consumer messaging, and paths to scale.
In the webinar, you’ll learn how to:
Balance ingredient quality with cost, margin, and manufacturing realities
Communicate nutrition without making the product feel medicinal
Build packaging and messaging that drive trial
Choose retail channels that fit your product and stage of growth
Work with manufacturers to scale more complex formulations
Focus limited marketing budgets on the opportunities most likely to convert
Plan for growth without moving faster than the business can support
Please fill out the form below and we’ll send you a link to access the video.
Where the CPG industry stays informed.
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