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Cold brew continues to outperform across retail and foodservice—but moving from concept to shelf-ready product requires more than a great roast. Early- and mid-stage brands must balance flavor, function, labeling, and operational realities from day one.
This guide breaks down the full formulation roadmap, with insights from Vibrant Ingredients, to help you build smarter and scale with confidence. Inside you'll learn:
How to select and customize a cold brew base that aligns with your format, Brix target, and sensory goals
How to layer in protein, L-theanine, and natural caffeine without compromising flavor or label clarity
When to choose RTD vs. concentrate—and how concentrates unlock multi-SKU efficiency
What to consider early around labeling, packaging, co-manufacturing, and regulatory positioning
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