Free Download: How to Turn CPG Expertise into Demand

For suppliers and service providers, thought leadership is more than visibility — it’s a proven growth strategy that turns expertise into demand and partnerships. CPG brands trust industry partners who share what they know, not just what they sell.
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This free guide from BevNET CPG Media, featuring insights from Mike Schneider and Melissa Traverse, shows how to transform everyday expertise into authority that attracts leads, builds trust, and fuels long-term growth.

Inside, you'll learn:

• How suppliers and service providers can position themselves as trusted industry partners — not just vendors.

• Proven frameworks for turning one great idea into a multi-channel campaign that drives inbound demand.

• Real examples from Blue Pacific Flavors, Liquid Death, and The California Walnut Board that show thought leadership in action.