In the current CPG landscape, mid-market leaders are facing a 'Say/Do' crisis: consumer social chatter is at an all-time high, but retail conversion remains volatile.
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This Trend Tracker provides the verified retail data needed to separate viral noise from durable purchasing behavior. Sourced from 12 months of BevNET and Nosh intelligence, this brief provides the strategic evidence required to justify H2 marketing spend and defend earned shelf space.

What's inside:

• The Protein Economy: Why high-protein, 'feel-full' snacking is replacing legacy diet positioning.

• The Energy Reset: Tactical insights on the $2B female-led category reset.

• Functional Hydration: Why clinical-grade science is winning over sports-drink nostalgia.

• Trend Durability: A framework to separate transient social noise from verified retail purchase behavior.

Note: This trend tracker report is a curated preview from the full Category Growth and Market Share Trend Report, a comprehensive multi-category intelligence tracker available to Insider members.