Brain health is a rising priority for wellness-driven consumers—and it’s influencing every aisle, from hydration and snacking to performance and functional beverages. But building products that promise focus, clarity, and stamina takes more than adding a trending nootropic.
This resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, Macrocap Labs, and J. Schall Consulting, explores how brands can create cognitive-support products that are credible, effective, and positioned to stand out. Inside, you’ll learn:
Why cognitive-support products need both science and storytelling to win trust
How ingredients like Cognizin are used in real-world formulations
What leading brands consider when positioning and marketing brain-boosting claims
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