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In this actionable guide, Cargill’s beverage experts unpack how to build tailored sweetener systems that meet functional needs, align with clean-label trends, and deliver craveable taste. Whether you’re developing hydration drinks, protein sodas, or wellness tonics, this resource shows how to get sweetness right, from the first sip to the repeat purchase.
Inside the guide, you’ll learn how to:
Why most consumers are “sugar limiters,” not avoiders—and what that means for formulation
How GLP-1 usage and wearable tech are reshaping sweetener strategy
Cargill’s 5-part framework for selecting sweeteners based on taste, label, and function
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