Engage in conversations with investors, analysts, distributors, retail buyers and brand leaders. Category Close-Up goes beyond the headlines to examine the mechanics that are driving categories forward. Take a deep dive into investment activity, changes in the retail landscape, the impact of product innovation, and the influence of rapidly changing consumer preferences within a specific food and beverage category.
RTD beverage alcohol volumes have been growing faster than any other major drinks category since 2018, and while much of that momentum has been fueled by hard seltzers, a new generation of spirit-based cocktails have provided a path towards more sophisticated and distinctive options, helping to turn the heads of major corporations, distributors and retailers in the process. But even against that backdrop of rapid expansion, significant questions still remain.
Take a deep dive into the evolution of the allergen-friendly category and how it has led to more options for shoppers, but also more risks for true allergy sufferers. Explore how brands can connect with shoppers looking for allergen-friendly products -- from working with influencers and registered dietitians to content creation -- as well as how past supply chain and retail changes have impacted the category.
Take a look at one of the fastest growing (and most misunderstood) trends currently emerging within the food and beverage space: web3. Explore NFTs, cryptocurrency, blockchain and the Metaverse and how these new, disruptive tools play into marketing and growth strategies for brands. Learn how to use NFTs to create premium rewards programs, what blockchain is doing to change supply chain management, why major food and beverage conglomerates are getting involved in the space, and what investors are looking for in a Web3 startup.
Take an inside look at the “zero-proof” beverage category with leaders from IWSR Drinks Market Analysis, Mingle Mocktails, and ProofNoMore.com. Discover why the movement is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Become a BevNET & Nosh Insider and gain access to every Category Close-Up video, as well as daily reporting, exclusive data, industry shows, Insider-only discounts, and networking opportunities. Join the leading community for the food and beverage industry.
