Accessing Gen Z in Beverage with NIL

How Today’s Student Athletes Are Shaping Tomorrow’s Consumer Behavior

For the past four years, 98Strong has helped top food and beverage brands including OLIPOP, Orgain, and Guayaki (now Yerba Madre) drive full funnel growth through NIL, from awareness to conversion. In this workshop, we’ll explore how NCAA student athletes are reshaping Gen Z influence and how brands can connect with this powerful community in an authentic way.